Some of Steam’s oldest user accounts are turning 20-years old this week, and Valve is celebrating the anniversary by handing out special digital badges featuring the original Steam colour scheme to the gaming veterans.
Steam first opened its figurative doors all the way back in September 2003, and has since grown into the largest digital PC gaming storefront in the world, which is actively used by tens of millions of players each day.
“In case anyone’s curious about the odd colours, that’s the colour scheme for the original Steam UI when it first launched,” commented Redditor Penndrachen, referring to the badge’s army green colour scheme, which prompted a mixed reaction from players who remembered the platform’s earliest days. “I joined in the first six months,” lamented Affectionate-Memory4. “I feel ancient rn.”
But those things can be true at the same time. Yes, PC gaming was in a rough spot before Steam solved DRM and digital distribution. Absolutely physical PC games were struggling with no alternative and Microsoft sure wasn’t figuring that out.
But Steam’s success was to transition PC gaming to an all-DRM-all-the-time quasi monopoly built around removing PC game ownership from the table altogether.
I’m just as fine with both of those statements. In the real world things rarely are complete positives or negatives, despite our cultural need to take sides on stuff. This entire thread started with a tongue-in-cheek joke about how controversial Steam was at launch, which is an undeniable fact. People get weirdly defensive about it, though.
The biggest difference between Steam and others is that people tend to recognize Apple’s weirdness about the App Store or the downsides of Spotify or Netflix, all of which pulled off similar moves. Steam, though, still manages to present itself as a bit of a plucky upstart that is with you on this thing against the big bad publishers, which is kind of nuts.
I just don’t see the level of influence as you do when it comes to DRM. DRM is something that was going to be in place and had been in the works, and if it wasn’t it would be due to the market not existing to begin with. Epic or any other company deciding to not bother to try to enter digital distribution on a massive scale rivaling consoles for decades is a reflection of how little value companies saw in the PC space despite progress in digital distribution. One even music and movies were quicker to recognize.
But your timeline is wrong there. DRM already existed, it was all over the place on PC games. Digital distribution was barely there.
Steam’s innovation was to wrap the DRM into a full-on digital distribution platform. This is a good couple of years before Microsoft put one of those on the Xbox 360, and many years before they made full price games available on it. It’s before the Apple App Store. Before World of Warcraft (although in fairness after EverQuest). Before Netflix. Before Spotify. It’s before anybody was tying your digital “purchases” to a persistent account.
There’s no reflection of PC value on other publishers not having their own take on Steam, Valve simply came first, before anybody else on any market or any platform. They were not the first to point out that curbing rampant piracy was as much about making the commercial alternative more convenient as well as more secure, but they were the first ones to implement it (poorly) and to improve fast enough to actually realize that idea.
They invented games as a service. Ground up. Day one. They are the prototype for digital distribution worldwide.