Haha I was actually paraphrasing myself from last year, but I’ve seen that because lots of readers sent me that article when it came out a few months later, for obvious reasons!

I completely and totally agree with the article that the attention economy in its current manifestation is in crisis, but I’m much less sanguine about the outcomes. The problem with the theory presented here, to me, is that it’s missing a theory of power. The attention economy isn’t an accident, but the result of the inherently political nature of society. Humans, being social animals, gain power by convincing other people of things. From David Graeber (who I’m always quoting lol):

Politics, after all, is the art of persuasion; the political is that dimension of social life in which things really do become true if enough people believe them. The problem is that in order to play the game effectively, one can never acknowledge this: it may be true that, if I could convince everyone in the world that I was the King of France, I would in fact become the King of France; but it would never work if I were to admit that this was the only basis of my claim.

In other words, just because algorithmic social media becomes uninteresting doesn’t mean the death of the attention economy as such, because the attention economy is something innate to humanity, in some form. Today its algorithmic feeds, but 500 years ago it was royal ownership of printing presses.

I think we already see the beginnings of the next round. As an example, the YouTuber Veritsasium has been doing educational videos about science for over a decade, and he’s by and large good and reliable. Recently, he did a video about self-driving cars, sponsored by Waymo, which was full of (what I’ll charitably call) problematic claims that were clearly written by Waymo, as fellow YouTuber Tom Nicholas pointed out. Veritasium is a human that makes good videos. People follow him directly, bypassing algorithmic shenanigans, but Waymo was able to leverage their resources to get into that trusted, no-algorithm space. We live in a society that commodifies everything, and as human-made content becomes rarer, more people like Veritsaium will be presented with more and increasingly lucrative opportunities to sell bits and pieces of their authenticity for manufactured content (be it by AI or a marketing team), while new people that could be like Veritsaium will be drowned out by the heaps of bullshit clogging up the web.

This has an analogy in our physical world. As more and more of our physical world looks the same, as a result of the homogenizing forces of capital (office parks, suburbia, generic blocky bulidings, etc.), the fewer and fewer remaining parts that are special, like say Venice, become too valuable for their own survival. They become “touristy,” which is itself a sort of ironically homogenized commodified authenticity.

edit: oops I got Tom’s name wrong lol fixed

Am alternative approach that may interest you: https://theluddite.org/#!post/reddit-extension

We need to set aside our petty differences and fight the true enemy: bloated IDEs.

I have worked at two different start ups where the boss explicitly didn’t want to hire anyone with kids and had to be informed that there are laws about that, so yes, definitely anti-parent. One of them also kept saying that they only wanted employees like our autistic coworker when we asked him why he had spent weeks rejecting every interviewee that we had liked. Don’t even get me started on people that the CEO wouldn’t have a beer with, and how often they just so happen to be women or foreigners! Just gross shit all around.

It’s very clear when you work closely with founders that they see their businesses as a moral good in the world, and as a result, they have a lot of entitlement about their relationship with labor. They view laws about it as inconveniences on their moral imperative to grow the startup.

This has been ramping up for years. The first time that I was asked to do “homework” for an interview was probably in 2014 or so. Since then, it’s gone from “make a quick prototype” to assignments that clearly take several full work days. The last time I job hunted, I’d politely accept the assignment and ask them if $120/hr is an acceptable rate, and if so, I can send over the contract and we can get started ASAP! If not, I refer them to my thousands upon thousands of lines of open source code.

My experience with these interactions is not that they’re looking for the most qualified applicants, but that they’re filtering for compliant workers who will unquestioningly accept the conditions offered in exchange for the generally lucrative salaries. It’s the kind of employees that they need to keep their internal corporate identity of being the good guys as tech goes from being universally beloved to generally reviled by society in general.

I’m deeply concerned that as a society we’re becoming unable to distinguish between science, aka the search for knowledge, and corporate product development. More concerning still is the distinction between a scientific paper, which exists to communicate experimental finding such that it can be reproduced, and what is functionally advertising of proprietary products masquerading as such. No one can reproduce that “paper” cited there, because it’s being done in-house at a company. That’s antithetical to science.

When you’re creating something new, production is research. We can’t expect Dr. Frankenstein to be unbiased, but that doesn’t mean he doesn’t have insights worth knowing.

Yes and no. It’s the same word, but it’s a different thing. I do R&D for a living. When you’re doing R&D, and you want to communicate your results, you write something like a whitepaper or a report, but not a journal article. It’s not a perfect distinction, and there’s some real places where there’s bleed through, but this thing where companies have decided that their employees are just regular scientists publishing their internal research in arxiv is an abuse of that service./

LLM are pretty new, how many experts even exist outside of the industry?

… a lot, actually? I happen to be married to one. Her lab is at a university, where there are many other people who are also experts.

It’s very obviously media bait, and Keumars Afifi-Sabet, a self-described journalist, is the most gullible fucking idiot imaginable and gobbled it up without a hint of suspicion. Joke is on us though, because it probably gets hella clicks.

AI systems in the future, since it helps us understand how difficult they might be to deal with," lead author Evan Hubinger, an artificial general intelligence safety research scientist at Anthropic, an AI research company, told Live Science in an email.

The media needs to stop falling for this. This is a “pre-print,” aka a non-peer-reviewed paper, published by the AI company itself. These companies are quickly learning that, with the AI hype, they can get free marketing by pretending to do “research” on their own product. It doesn’t matter what the conclusion is, whether it’s very cool and going to save us or very scary and we should all be afraid, so long as its attention grabbing.

If the media wants to report on it, fine, but don’t legitimize it by pretending that it’s “researchers” when it’s the company itself. The point of journalism is to speak truth to power, not regurgitate what the powerful say.

My editor is an actual saint. Imagine all the shit that she has to put up with that gets cut if that made it through!

Dates could be made up, too.The blog posts that I generated for my site included made up dates in the past. The internet archive says it has a snapshot for March of 2023, but when I click it, it says it doesn’t, so I have no way of verifying. The theory about parking real estate hoping to sell it also seems pretty plausible to me. Who knows what dumb shit they’re up to.

Couldn’t agree more! We shouldn’t outsource planning the world that we want to make to oversimplified heuristics, including “whatever is cheapest.”

It’s probably either waiting for approval to sell ads or was denied and they’re adding more stuff. Google has a virtual monopoly on ads, and their approval process can take 1-2 weeks. Google’s content policy basially demands that your site by full of generated trash to sell ads. I did a case study here, in which Google denied my popular and useful website for ads until I filled it with the lowest-quality generated trash imaginable. That might help clarify what’s up.

Totally agreed. In fact, I’ve written about almost exactly that.

Thanks! Plenty more like it

Yes absolutely! Debord comes up a lot on my blog too. I fucking love the Situationists. A lot of these theorists that lived through the earlier days of mass media saw it with such clarity for exactly what it is in a way that those of us born later I think would struggle to see were it not for their writing, not that we bothered to heed their warnings.

I actually think that this is part of a larger phenomenon. It’s something that Adorno and Horkheimer identified all the way in the 1940s (in “Dialect of Enlightenment,” especially in the chapter “The Culture Industry”) that is now greatly accelerating because of computers. The result is what I call The Tyranny of Data. The essay isn’t that long and most of the length comes from examples, but I’ll try to do a super quick tl;dr of my argument. Here’s some Adorno and Horkheimer quotes that I cite:

For enlightenment, anything which does not conform to the standard of calculability and utility must be viewed with suspicion.

and

Bourgeois society is ruled by equivalence. It makes dissimilar things comparable by reducing them to abstract quantities. For the Enlightenment, anything which cannot be resolved into numbers, and ultimately into one, is illusion[.]

Basically, modern society culturally values arguments presented in numbers, especially when expressed in units of currency. I argue that now that we have computers, aka a machine capable of turning everything into numbers very easily, we can easily collapse everything into units of currency. This is a homogenizing and conservative (as in change averse) force (quoting myself):

You can measure how people feel about another Marvel movie, or a politician they already know, or whether they prefer this version or that version of a product. It’s much harder to measure interest in a brand new movie idea, or an unknown politician, or a radically new invention. The bigger the change, the harder it is to measure.

Because it’s so easy to turn things into numbers now, and because we culturally value data-based arguments as superior to other kinds, like moral or ideological, our collective ability to think in other ways is atrophying. As a result, we struggle to take the necessarily irrational risks that we need to take to make real progress, be it social progress, artistic progress, or whatever.

I go through a bunch of examples, like Joe Biden, who I call “a statistically generated median in corporeal form. He’s literally a franchise reboot, the single most derivative but fiscally sound cultural product.” I specifically talk about digital media too:

When deciding how much to value websites or podcasts or any other online media, we simply add up the number of downloads. No one actually thinks that’s a good way to decide the value of art, writing, journalism, story-telling, lascivious true crime blogs, or reality TV rewatch podcasts. It’s just the first number that fell out of a computer. Just like that, a complex social situation was transmuted into a number.

Whenever one of these stories come up, there’s always a lot of discussion about whether these suits are reasonable or fair or whether it’s really legally the companies’ fault and so on. If that’s your inclination, I propose that you consider it from the other side: Big companies use every tool in their arsenal to get what they want, regardless of whether it’s right or fair or good. If we want to take them on, we have to do the same. We call it a justice system, but in reality it’s just a fight over who gets to wield the state’s monopoly of violence to coerce other people into doing what they want, and any notions of justice or fairness are window dressing. That’s how power actually works. It doesn’t care about good faith vs bad faith arguments, and we can’t limit ourselves to only using our institutions within their veneer of rule of law when taking on powerful, exclusively self-interested, and completely antisocial institutions with no such scruples.

When the writer Ryan Broderick joined Substack in 2020, it felt, he told me, like an “oasis.” The email-newsletter platform gave him a direct line to his readers.

Everyone is going to be so pumped when they learn about websites. The media has reported on substack this way since they began and it’s so fucking stupid. It’s a website with an email list as a service. Substack is nothing.