When you Google for “best whatever” and land on a reddit thread, take some time to look at the histories of the people commenting.
You’ll find many cases where the only post they’ve ever made was for that product, and cases where the person posting the question also posts in the comments with an answer, like they forgot to switch to alt accounts.
A lot of it is obvious SEO marketing nonsense. Trust nothing. The entire Internet is trying to scam you. Enshittification, indeed. This used to be a nice neighborhood before the capitalists moved in in the 90s.
Or they just use the gig to grift. Seems like there would be a lot of opportunities to take bribes in a position like that.