It’s just a happy coincidence for them, they call it AI because calling it “a search engine that steals stuff instead of linking to it and blends different sources together to look smarter” wouldn’t be as interesting to clueless financial markets people
This. Instagram was probably amazing back when it only had people who looked good in pics and/or were good at taking pics, and only posted stuff if it was particularly interesting. Rather than the whole world being sorta forced to put random pics on there.