You’re absolutely right, complacency on behalf of the consumers is what has given rise to the trend of spending real physical money on in-game currency.
The problem with DLC, is that content is undifferentiated. Meaning things like skins, music, artwork, etc. Are in the same boat as new zones/maps, characters, equipment, etc. Publishers use FOMO by bundling cosmetics with actual ‘new’ experienceable content.
I’d be down with Valve making a proprietary distribution of SteamOS that’s easily installable, and works with other CPUs.