I’m just curious, but the definition sounds like distinguishing between religion and faith not exactly religion and mythology. Animism or shamanism doesn’t always have overarching dogma to teach nor actively ask other people to believe in them. Ancient Greek people did some rituals and sacrifice, that practices they did doesn’t count as religion?
I think they can retain customers’ past flight records and maybe list of media played in flights. That said it’s almost guaranteed some ad marketing corpo is behind, and EULA is always vague enough to allow sharing external party…