The problem with Apple is that it holds a monopoly on its platforms. On Windows, if you don’t like Steam or its pricing, you can go to Epic, GOG, or other storefronts. You can buy physical. On non-macOS Apple devices, you’re stuck with the App Store because Apple doesn’t allow competing storefronts.

Apple is third in the world by revenue in gaming (behind Tencent and Sony, and ahead of Microsoft), without being a developer or publisher. This is all thanks to the combination of its 30% cut and lack of competition.

On the other hand, as of June 2023, general dev accounts have become free. They only cost 100 USD when you want to submit apps to the App Store. It’s still a hassle, compared to Android, but it’s not as bad anymore.