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There’d almost certainly be a different level of support given to a name-brand OEM who approached Valve to use their OS in a shipping product compared to what Valve’s giving to the community at large.
They clearly don’t think the software’s ready to just be installed on anything quite yet, but if MSI approached them with a fixed hardware platform and said they wanted to ship it with SteamOS, you don’t think Valve would work with them to make that happen?
Judging from their history of rapid releases, I’d say this is more a matter of just throwing it out there to see if it sticks because “why not?”
Worst case, it fails, they’re out a little bit of capital, but can just as easily swap it over to Windows and keep selling it that way. Best case, they’ve opened the market up that little bit more for themselves.