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I think you need to add a certain number of shipments for it to reach the higher bands of savings. It looks slightly different in the UK, but probably the same mechanism.
It was pretty handy for diapers and such when babies were born. (But then you read about how they killed diaper companies to achieve it 😑)
Sony: we make so much money selling these games to a giant pc audience;
Also Sony: what if we restricted them geographically a huge amount and require them to go through extra steps so we can (???) which allows us to (??? + Harvest data)?