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It’s not that seo has taken a nosedive ( I guess, it does depend on whose perspective ) More like, it’s become such an hyper-focus on it that we have a bunch of seo-driven drivel destroying the quality of the results.
People mostly figured out how google wants things to rank them high. So they do only that. And a lot of it. Anything that doesn’t gets relegated to further down results, or, gasp, the second page. Which means a loss in revenu, so you kinda --have-- to do it, business wise.
Never heard of it before. First thing that came to mind, is, if it’s privacy focused, it’s odd to have to create an account, and give their your credit card, if you are ‘privacy focused’, it sounds like the opposite you’d want.
But they do address those on their site, which is neat. I dunno if I’m ready to switch from Google, tho, worst case, sometimes I ask Bing instead when google’s results are of… questionable quality. I wonder how kagi would fare on those…