Yep, plenty of girls/women out there who don’t really consider themselves “gamers” who will put multiple-digit hours into those management types of games. I personally know several like that. I would imagine a lot of women don’t really get into direct PVP online gaming due to the online environment and lack of attempts to appeal to female gamers with the designs of such games, but would probably play a lot of single-player in a bunch of different genres and series. As the article implies, Nintendo IPs in particular would be appealing due to lack of pandering to either the common “gamer” demographic or to what many other publishers think women want in games (overly stereotypical “girl stuff”).

Which makes it even more strange considering Ubisoft is based in the EU.

It’s a start, but hopefully they drop the idea altogether It’s bad enough as it is, we don’t need more.