I never thought YouTube’s business model was very sustainable. As the world economy goes down, so does the value of ads. Creators or consumers need to pay up for all the bandwidth and storage. The question is about what is a reasonable price. Are low tiers for $3/mo. possible along with premium 4k options or does everything need to be at more than that?
I believe in the long run there will be a focus on development for better, customizable, algorithmic discoverability, because as much as the Silicon Valleys algorithms are harmful, there are still benefits to them. For example I had to mute some interesting accounts, because their posting frequency floods my timeline. Hopefully it won’t be necessary in the future.