He ends the video with this, which I thought summarized his thoughts well:

" ‘No hit to revenue.’ (quoting Hoffman) Your 2 day blackout did nothing. But that doesn’t mean that it has to be in vain. Because you can convert that blackout into an indefinite one, at the blink of an eye. That’s what I’m doing. And that’s what I hope all of you do as well. I want you to teach Steve Hoffman a lesson. I want you to teach him a lesson that his website is not valuable because of the domain name, the servers, the API, or the brand. It’s valuable because of you."