Because they couldn’t. He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell. The CEO of PD actively called the tip line.

    • Elvith Ma'for@feddit.org
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      8 days ago

      I don’t know this specific brand but because of this quote in the article I assumed it’d not be automatically registered:

      “If you do choose to register a Peak Design product, and it is lost or stolen, you can reach out to our customer service team and have your registration erased, so the bag is not traceable back to you.”

      Why do they say “if you do choose to register” if you don’t have a choice?