More than 90,000 people mocked an online tribute to Brian Thompson with laughing emojis.

In the wake of the killing, widespread public animosity towards health insurers ― and UnitedHealthcare specifically ― may explain why the company quickly limited who could comment on their tribute to Thompson.

Still, people still found a way to express how they felt ― to the tune of more than 90,000 laughing reactions as of Friday.