This is a good example of how copyright’s continuing obsession with ownership and control of digital material is warping the entire legal system in the EU. What was supposed to be simply a fair way of rewarding creators has resulted in a monstrous system of routine government surveillance carried out on hundreds of millions of innocent people just in case they copy a digital file.
For personal things, computer, phones, etc. Big corpos cover this by a EULA. EULAs also covers forums controlled by the companies. For public places like websites, you can control search engines by using a robot.txt file.