I particularly enjoy the “if you need immediate assistance” note for a telephone line that’s open even fewer hours than the website. it’s positioned as an alternative to the site, but absolutely isn’t. Also, if that message is only displayed when the site is closed, there are no hours when the phone line is open but the site is closed, so who’s it helping? You couldwrite it down and call it when it’s open, but the site is also going to be open then, several hours earlier in fact, so is less “immediate” than the site that’s closed.
I particularly enjoy the “if you need immediate assistance” note for a telephone line that’s open even fewer hours than the website. it’s positioned as an alternative to the site, but absolutely isn’t. Also, if that message is only displayed when the site is closed, there are no hours when the phone line is open but the site is closed, so who’s it helping? You couldwrite it down and call it when it’s open, but the site is also going to be open then, several hours earlier in fact, so is less “immediate” than the site that’s closed.
I think it’s less “this line is for emergencies” and more “our online process could takes days to get a response, here’s a line to a real human”.