We should think about the advertising model before its too late and it gets shoved onto us. I think each community should get its own advertiser and they get a stick post on each post which is limited to 300 chars and one url.
Its simple, non intrusive and we can make it a bidding. 80 % of the proceeds should go to the maintenance of the instance, 20 % should go to the moderators of the instance.
Would warner brothers want this for 100 $ on movies ? I think so …
Recently, Louis Rossman made an excellent point about advertising. When was the last time you saw and ad and suddenly felt like buying something? How often does that happen? Most of the time, the money spent on ads doesn’t actually do much other than annoy the people who are exposed to the ad. Providing good experiences to the customers is a far more effective way to advertise products or services.
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So I can tell you from experience that there’s a huge difference in terms of how much of your products you sell by doing advertising versus doing nothing. It’s very rare that advertising is designed to take the person who’s observing it from “IDK what this is” to “Holy crap I gotta go buy that” – but building brand recognition, making people aware that your stuff exists, and yes sometimes having them see an ad for something and click on it and buy something, is 100% worth it when it’s done right.
I actually do agree with you as to as lot of advertising on the modern internet, though. I think like a lot of areas of human endeavor, online advertising has been overrun by people who genuinely just have no clue what they’re doing. Someone works at a company that has a river of money coming in, their job is to buy online ads, so they direct some of the river of money at buying obnoxious ads that do very little except piss people off (and, enable the site where they run to keep operating and paying their people, which is nice). It doesn’t accomplish anything for the company they work for and no one notices, and that persists for years, and the internet as a whole is crapped up for everyone in general. :-/
I think about 95% of ad campaigns are no more effective than just listing the product and the price. Maybe 5% are creative or well targeted enough to actually influence some purchases.
Problem is the people in a position to evaluate effective advertising are mostly the same group that gets paid by to create advertising. There’s no one running around to businesses trying to sell them on the idea that advertisements aren’t all that effective and they could just save their money on much simpler communications. Plus we indoctrinate hoards of ‘marketing’ graduates into the cult of advertising every year. There’s a critical mass of people that just uncritically embrace the idea that modern advertising is the only way to sell a product, and many of their careers depend on that remaining a widely accepted idea.
Don’t these people ever study the effectiveness of different types of advertising? In physics, chemistry and biology you need evidence to support a belief. Otherwise, it’s just a questionable hypothesis.
I think they probably do study the effectiveness to a degree, but there’s no structure or incentive for peer review in marketing research. So their methods are likely tuned to find whatever they think will convince their clients to spend more on advertising.
If they find a simple $1000 newspaper ad is just as effective as a a $100K television ad, they can just say “Our research has found that $100K TV ads are effective.”
But businesses don’t have an infinite supply of money, now do they? Making smart business decisions means spending as little as possible and getting as much as possible in return. It’s in the best interests of the business owner to spend money on efficient advertising instead of wasteful advertising.
Absolutely. But most businesses don’t have the wherewithal to hire impartial analysts and statisticians to evaluate the effectiveness of their ad buys. They have to rely on a combination of intuition, customer feedback, but mostly on outside advertising professionals, and those professionals have every incentive to maintain the impression that spending more on advertising it the best decision.
You are absolutely right. There’s clearly a conflict of interest. I also have a feeling that companies buying advertising services don’t really know what they’re buying, what they’re supposed to get, what they could be getting in the best case scenario etc.