Wow. Read this (as a regular Amazon user) and thought “no way it’s that hard”. I tried, and including a multiple product side scrolling and with multiple options as 1 entry, the official one was 5th in the list, and you can only tell that’s the case because “Nintendo Switch” is bolded and you can check the seller when you click on it. Not impossible but certainly not as simple as you’d expect.

I guess if you’re very used to it you don’t notice but I can see how that would jade or confuse new/inexperienced users and lead to buying the wrong or an imitation product.