These TVs can capture and identify 7,200 images per hour, or approximately two every second. The data is then used for content recommendations and ad targeting, which is a huge business; advertisers spent an estimated $18.6 billion on smart TV ads in 2022, according to market research firm eMarketer.

  • Linus_Torvalds@lemmy.world
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    11 months ago

    I guess it is somewhat like paying in cash for your groceries: While anonymous, only you buy at this time of the day your favourite 3 food products, a cup of gluten-free instant ramen and a period product.

    I would be concerned about this scenario:

    • Company X has your TV data (but doesn’t know your name, etc)
    • Company Y, Z, … know your name and have data on you.
    • They buy/share/whatever data and intersect it. Now they can probably connect the data they have on you.