My opinion: Follow the Apex Legends one. Don’t tell the public literally anything. Build up zero hype, and then release it out of nowhere and let the game speak for itself. No hype = no overinflated expectations or impatient gamers. Obviously not every studio should do this, but I wish more would. I enjoy being pleasantly surprised, rather than wait for a game for years, only for it to be overpromised and DOA.