IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why “Hitler was right”
And CEOs of those huge companies are influenced by X adds?
When there’s a meeting and some higher up says “We need FOO to do BAR”, and the middle manager glances over at the tech lead to answer, they’re gonna say “I’ll see what $CURRENT_PROVIDER has to offer.” Then the middle manager will interject “Ah, and we’ll check $COMPETITOR[0] to see if we can save some cash”.
Those ads are aimed at making sure IBM is in the zeroeth index of the middle managers COMPETITOR array.
(Also making sure people who currently use IBM feel good about themselves)
Do you not understand how ads work? It’s about making sure that IBM is the first company that comes to mind when you think about potential suppliers for an upcoming project.
It’s no different than ads for Coca Cola. You know what Coke tastes like. An ad isn’t going to materially influence whether you like it or not. However, it attempts to keep the name present in your mind so the first thing that pops into your head on a hot day is a nice cold Coke.
Ok, I guess it’s possible they simply had to much money in the marketing division and were throwing money at X just to prop up the value of IBM brand, not to actually sell products. IBM’s brand has been loosing value fast in the recent years so maybe they are just desperate? Of course this will have no impact at their revenue. Not showing ads on X will just save them money.
It’s also possible you don’t understand all the reasons companies advertise