IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why “Hitler was right”
IBM’s marketing team must be so glad to have gotten the opportunity for something good to show up when their company’s name and Nazi are searched together
IBM redemption arc is underway
That’ll require taking ownership of what they did rather than never admitting responsibility or fault let alone apologizing.