While Take-Two is riding high on their announcement that a GTA 6 trailer is coming, its CEO has some…interesting ideas on how much video games could cost, part of a contingent of executives that believe games are underpriced, given their cost, length or some combination of the two.
There’s a concept that should be familiar to a business owner called value based pricing where you charge based upon a (usually service) product’s perceived value rather than the cost of producing it. Make a game worth giving time and money to then you’ll have success. Fill it with pointless content to pad out the hours and it is neither worth the time nor the money